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Utility
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The added value of a product
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terms list
Utility
The added value of a product
Form
Utility that includes changing raw materials or putting parts together to make them more useful
Place
Utility that includes having the product where customers can buy it
Time
Utility that includes making products available during certain times of the year
Possession
Utility that includes exchange of a product for some monetary value
Information
Utility that involves communications with consumers
Product
The P that includes what type of good you will offer, what it will look like and how it will be packaged
Price
The P that is the monetary value of a product
Place
The P that includes where you will sell your products
Promotion
The P that includes getting information to your customers about your product (advertising)
Marketing Mix
Also known as the 4 Ps
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