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The degree of lightness in an image.
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terms list

The degree of lightness in an image.
The arrangement of the elements (subject and other objects) in a scene or photograph.
Taking out unnecessary elements in a photograph
Cutout Background Photo (COB)
creates emphasis to subject area yet removing surroundings takes away context of image
Digital Camera
A camera that takes, stores and processes photos electronically.
Digital Image
An image that is taken with a digital camera, or through scanning an original photograph.
System of moving the lens in relation to the image plane so as to obtain the required degree of image sharpness on the sensor or film.
The deliberate application of light to achieve some aesthetic or practical effect.
Photo Assignment
Instructions to the photographer.
Visual reporting of facts and rules.
Point and Shoot Camera
A point-and-shoot camera, also called a compact camera, is a still camera designed primarily for simple operation. Most of them use autofocus or focus free lenses for focusing, automatic systems for setting the exposure options, and have flash units built in.
Red Eye
An image in which a subject's iris or irises are red instead of black. The red eye effect is caused by light from a flash traveling through the iris and illuminating the retina at the interior back of the eye-- which is red in color due to its blood vessels -- and the camera capturing that redness on film or on a digital camera's sensor.
Rule of Thirds
Says a photograph that is visually divided into thirds (either horizontally or vertically) provides a more satisfying balance than one that is divided in half.
Single Lens Reflex (SLR) Camera
A camera in which the image formed by the taking lens is reflected by a mirror onto a ground-glass screen for viewing. The mirror swings out of the way just before exposure; to let the image (or light) reach the film.
Digital Zoom
The enlargement of an image in a camera lens. Done electronically by enlarging the pixels rather than capturing more of the image.
Term used to describe the size of images captured by a camera. The greater the number of pixels the better the quality.
Optical Zoom
Uses the camera lens to actually magnify the image.
Photographic Composition
Describes the selection and arrangement of subjects within a photograph.
The legal protection against copying and the specific rights allowing copying given to original works, which may be in printed or photographically or electronically stored words, music, visual arts, and performing arts.
Ability to make judgments free from discrimination or dishonesty
Making a false or damaging statement about somebody.
Statement of Policy
Formal document outlining the ways in which an organization intends to conduct its affairs and act in specific circumstances
A document that sets out the expected expenses and income for the year.
All the things that cost money.
Money to pay expenses.
having to do with education
a message to persuade consumers to purchase a particular product or service
brief description accompanying an illustration
Closed ended question
a question phrased in such a way that it elicits a simple yes or no answer
the last section of a communication
the front and back covering of a book
Direct Quote
something said by an identified person
visual impact on a page
Five W's and H
Who, what, when, where, why, and how
large type running above or beside a story to summarize its content; also called a head, for short
a one on one conversation in which questions are asked and answered
to adjust the lengths of spaces between and within words in text in order to make both the left and right margins align
Leading lines
Photo composition principle that says to use lines available in your surroundings to lead the viewer to the main point of interest
A collection of images
secondary headline
Second tier of info that adds detail, subheadline

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