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brand entertainment
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when commercials are part of and essential to a piece of media content; example - Sears brand used in Extreme Home Makeover
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terms list
brand entertainment
when commercials are part of and essential to a piece of media content; example - Sears brand used in Extreme Home Makeover
addressable technology
technology permitting the transmission of very specific content to equally specific audience memebers
appointment consumption
audiences consume content at a time predetermined by the producer and distributor; example - movie, television
audience fragmentation
audiences for specific media content becoming smaller and increasingly homogeneous
blog
regularly updated online journals
concentration of ownership
ownership of different and numerous media companies concentrated in fewer and fewer hands
conglomeration
the increase in the ownership of media outlets by non-media companies
consumption on demand
the ability to access any content, anytime, anywhere
convergence
the erosion of traditional distinctions among media
economies on scale
concept that relative cost declines as the size of the endeavor grows
globalization
ownership of media companies by multinational corporations
hyper-commercialism
increasing the amount of advertising and mixing commercial and noncommercial media content; concentrated media control permits the largest media firms to increasingly commercialize their output with less fear of consumer reprisal
narrowcasting
aiming broadcast programming at smaller, more demographically homogeneous audiences; similar to niche marketing and targeting
niche marketing
aiming media content or consumer products at smaller, more demographically homogeneous audiences; similar narrowcasting and targeting
oligopoly
a media system whose operation is dominated by a few large companies
payola
payment made by recording companies to DJs to air their records; legal if sponsorship aired
platform agnostic
having no preference in where media content is accessed
product placement
the integration, for a fee, of specific branded products into media content
RSS Really Simple Syndication
aggregators allowing Web users to create their own content assembled from the Internet's limitless supply of material; example - MyTimes, MyYahoo
synergy
the use of media conglomerates of as many channels of delivery as possible for similar content; driving force behind recent mergers and acquisitions in the media/telecommunication
targeting
aiming media content or consumer products at smaller, more specific audiences and specific advertisers; example - radio stations of country and urban hip-hop
taste publics
groups of people or audiences bound by little more than their interest in a given form of media content
WiFi
Wireless Internet
media multitasking
simultaneously consuming many different kinds of media
platform
the means of delivering a specific piece of media; example - radio, billboards
fraction of selection
graphic description of how individuals make media and content choices based on expectation of reward and effort required
concentration of ownership and conglomeration
through mergers, acquisitions, but outs, and take overs; very small number of large conglomerates is coming to own more of world's media outlets; without diverse independent media citizen access to info crumbles along with political participation; sake of democracy we should encourage a wide variety of public speech
audience fragmentation indepth
invention of television caused newspapers and radio to target smaller more specific audiences, "narrowcasting" "targeting" "niche marketing"; invention of cable television caused channels to have to target specific audiences
taste publics
groups of people bound by littler more than an interest in given media
hypercommercialism indepth
concentrated media control permits largest media firms to increase commercializing output with less and less competition; more more television commercials = 19 min out of hour show dedicated to ads;
product placement
integration for a fee of specific branded products into media content; ex Desperate Housewives shop at Macy's
brand entertainment
where brands are essential to the program
payola
radio stations accept payment form record label promoters to play their songs
erosion of distinctions among media -Convergence
radio stations, newspapers, magazines online; iPhone
3 elements of Convergence
1. digitization of nearly all info 2. high speed connectivity with faster networks 3. advances in technology in which memory, speed and power improvements allows devices to deliver more
one reason for disappearance of lines between media = Concentration
one company owns everything it has a strong incentive to get the greatest use from its content by using as many channels of delivery as possible
synergy
driving force behind recent mergers and acquisitions in media and telecommunication industries ex: Microsoft interested in cable television
another reason for convergence is audience fragmentation
reason for convergence is the audience itself
audience has become platform agnostic
having no preference for where we access our media content
one essential element for understanding the process of mass comm
ability of media literacy
RSS (Really Simple Sydication)
allows web users to create their own material content assembled from Internet; ex MyTimes, MyYahoo
appointment consumption has evolved to consumption on demand
from movie time at theatre or television show time to ability to consume media content anytime, anywhere
more from user
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