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Mendelow's Matrix
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terms list
Mendelow's Matrix
Stakeholder mapping
Porter's Diamond
Competitive advantage analyis
Porter's 5 Forces
Threats within the industry environment
Kay's Model
Competencies
- Competitive architecture
- Innovative ability
- Reputation
SWOT Analysis
Strategic Planning
- Strengths
- Weaknesses
- Opportunities
- Threats
SMART Goals
Used for objective setting
- Specific
- Measurable
- Attainable
- Relevant
- Timed
PESTEL Analysis
Used for analysing the macro business environment - 6 factors:
- Political
- Economic
- Social + demographic
- Technological
- Ecological
- Legal
Industry lifecycle model
A mapping of the lifecycle of an INDUSTRY
Porter's value chain
A framework to analyse business activities
Harmon's process-strategy matrix
A way of analysing 'what to do' with certain business processes:
Product lifecycle
A mapping of the lifecycle of a PRODUCT
BCG Matrix
Internal analysis of a business' products or services
Porter's generic strategies
-
Ansoff's Matrix
-
Industrial segmentation (B2B)
Potential segmentation of B2B sales:
- Geographic
- Company size
- Company type
- Purchasing characteristics
Consumer segmentation (B2C)
Potential segmentation of B2C sales:
- Geographic
- Demographic
- Purchasing motivation
- Purchasing characteristics
Marketing Mix - the 4/7 P's
4 Ps:
- Product
- Promotion
- Place
- Price
+3 for services
- People
- Process
- Physical evidence
Brand positioning matrix
A way of analysing brand positioning
4 C's of pricing
What to consider when pricing your products:
- Cost
- Customers
- Competition
- Corporate objectives
Handy's Shamrock Organization
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