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一言难尽
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yìyánnánjìnit is a long story
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terms list
一言难尽
yìyánnánjìnit is a long story
传奇
chuánqí sècǎilegendary color
商业周刊
shāngyè zhōugànbusiness weekly
榜首
bǎngshǒutop, the first place
纪录片
jìlùpiàn，documentary
赞助
zànzhù，donation, assistance (not necessarily financial)
资助
zīzhù，financial assistance
开篇之笔
kāipiānzhībǐ，start, lay the foundation
口子大开
kǒuzi dàkāi，start, open the door
撇开...不论
piēkāi búlùn，leave aside
首屈一指
shǒuqūyìzhǐ，the best, be second to none
广告策略
guǎnggào cèlüè, advertising strategy
本土化
běntǔhuà, localization
手笔
shǒubǐ, lit. literary skill, handwriting; here advertising style
民俗活动
mínsú huódòngpopular activities
浓厚的乡土味
nónghòu de xiāngtǔwèistrong taste of homeland
沟通的效果
gōutōng de xiàoguǒcommunication results
一貫采用
yíguàn cǎiyòngconsistently adopt (strategy, etc.)
签约
qiānyuēsign a contract
爽
shuǎng,crispy
直爽
zhíshuǎng,straightforward
销售 増长
xiāoshòu zēngzháng,increase in sales
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